Manager

August has been a very pleasing month of results! While we have seen a dip in the overall website traffic, we have actually seen a 26% increase in the number of conversions. This has also improved the overall click through rate to 3.3% which is fantastic! Over the coming month our focus will be on seeing more traffic coming to the site and increasing the number of conversions and click through rate.

AdWords Analysis

August has been a very positive month for the Google Ads campaign. We have seen an increase in CTR (69.5%), Conversions (26.3%) and Conversion rate (39.2%) which is great! We have also been able to lower the Cost/ Conversions by 19.7% compared to the previous month. Our plan for the month of September is to structure the campaign to see a further increase in the CTR through some keyword and text ad optimisations.

Manager

July has shown some outstanding numbers! We have seen a steady 13% increase in website traffic with some large peaks towards the end of the month. It is great to see the increase in conversions over the past month, and well as the impressions and clicks that led to these conversions. Over the coming month we are going to be working towards maintaining this level of results and if not, improving on them slightly to also improve the CTR.

h2>AdWords Analysis

The month of July has shown othing but great results from the Google ads campaign. We saw an increase in Clicks (4.1%), Conversions (46.2%) and Conv Rate (38.4%) which was fantastic. The CTR is lower because of a higher number of impressions, however as a result it has given us an increase in conversions compared to the previous month. The plan for August is to structure the campaign to drive a better CTR while maintaining if not improving the stats across the dashboard.