Emos Electrical – June Monthly Report
Manager
The month of June has been a fantastic one! We have seen a slight increase in the website traffic, which is great! In terms of the Google Ads themselves, we have seen an increase in the number of conversions throughout the month. We will be continuing with our strategy to increase the overall Click Through Rate throughout July and also striving to see a further increase in the number of conversions.
AdWords Analysis
June has been a great month for the Google Ads campaign. We’ve seen improvements in Clicks (9%), Impressions(93.2%), Conversions (18.2%) and Conversions rate (2.5%) which is fantastic! However, we did not reach our goal of increasing the CTR which we will be continuing to focus on in July. The plan for July is to create more exact match terms to increase the CTR and build up a structure to make these improvements on a monthly basis.
Emos Electrical – May Monthly Report
Manager
The month of May has been an outstanding month of results! While we have seen a slight dip in the overall website traffic, it has been very positive to see that the most contributing channel towards the traffic is still cpc (cost per click – Google Ads). In terms of the Google Ads campaigns themselves, we have seen some huge improvements this month! We have seen a huge increase in the conversion rate and the number of conversions which is very pleasing. We will be continuing to optimise the campaign over the coming month to ensure we see this trend of results continuing on for the month of June.
AdWords Analysis
May has been a fantastic month of results for the Google Ads campaign. We managed to increase the CTR (11.4%) along with Conversion (37.5%) and Conversion rate (35.3%). We will continue to work on increasing the CTR as our target should be atleast 5% minimum, that being said we will structure the campaign to drive this target by focusing on high performing keywords and change the match type to exact match as much as possible and eliminating non performing keywords.