Manager

The month of February sees areas for improvement for both website traffic and SEO rankings. User site visits decreased by 30.7% from last month’s 261 users to this month’s 181 users. It has been concerning to note the decrease in the number of keywords joining the top 4-10 positions of first page results as well as the dip in the ranking for keywords ‘chiropractor reservoir’ and ‘chiropractor ivanhoe’. Due to these significant ranking fluctuations, we will be revisiting the homepage optimisations through March to stabilise the rankings for the ‘reservoir’ and ‘ivanhoe’ focus keywords as a priority.

SEO Analysis

Manager

January saw a stronger start to the month with a 67% increase in the overall website traffic, although a dip in the website traffic was noted through the middle of the month. The SEO rankings have continued to fluctuate with Reservoir and Ivanhoe keywords maintaining their page #1 positions. However, that is not to say there haven’t been movements up and down for both of the focus keywords through the month. In the coming month of February, our focus will be on the on-page optimisations and adjustments that could see the focus Preston keyword secure a ranking closer to the first page of Google’s results.

SEO Analysis

• 9 keywords ranking in top 4-10 (first page) results
• Keyword ‘chiropractor reservoir’ ranking in 2nd position (first page)
• Keyword ‘chiropractor ivanhoe’ ranking in 3rd position (first page)
• Keyword ‘chiropractor preston’ ranking in 16th position (second page)
• Keyword ‘chiropractor heidelberg’ ranking in 33rd position (fourth page)
• On-page strategy will be a focus in the coming month of February to see the ranking for Preston move closer to the first page of Google’s results