Please note, as in previous years, this months report (December 2020) will not include comment/analysis from the team due to the break over Christmas and New Years. Comments and analysis from the team will resume as per usual in your next monthly report (January 2021).

Manager

The month of November sees areas for potential and improvements for the SEO campaign. Starting with a 2.9% decrease in user site traffic from last month’s 240 users to this month’s 233 users, this is echoed in the 5.6% decrease in average session duration this month with users spending an average of 1 minute and 41 seconds on the site this November. A trend of fluctuations can be seen for our focus keywords ‘chiropractor ivanhoe’, ‘chiropractor preston’, and ‘chiropractor heidelberg’ as the keywords continued to move around in the rankings day to day. While there is a dip this month in the number of keywords ranking in the top 4-10 of first page results, an increase in the number of keywords joining the top 3 positions of first page results can be seen from last month’s 5 keywords to this month’s 6 keywords. We’ll be using an on-page approach through December to see the keyword ‘chiropractor ivanhoe’ secure a position closer to the #1 rank.

SEO Analysis