Essential Chiropractic and Healthcare Clinic – October 2020 Monthly Report
Manager
We’re pleased to report that the SEO for the month of October has been generally positive. There has been a massive increase in the number of users visiting the website, from 139 users in September to a whopping 72.7% increase in October with 240 users visiting the website for an average of 1 minute and 47 seconds per visit. It’s good to see that there was an increase in the number of keywords in the top 3 results from the previous month’s 4 keywords to 5 keywords ranking in the top 3 results for October. There has been a slight decrease, however, in the number of keywords ranking in the top 4-10 positions on the first page, with 11 keywords joining the top 4-10 positions in search results compared to September’s 13. The month of October has seen a positive movement in the rankings of the keyword ‘chiropractor reservoir’ which moved up from September’s 2nd position to the top spot of 1st position and the keyword ‘chiropractor ivanhoe’ which moved up from September’s 4th position to October’s 3rd. While a dip can be seen in the ranking of the keywords ‘chiropractor preston’ from September’s 7th position to October’s 11th and ‘chiropractor heidelberg’ from September’s 28th position to October’s 30th, we will be aggressively working on pushing our off-page strategy through November to see the ranking of the keyword ‘chiropractor ivanhoe’ shift its way closer to the #1 position on the first page of results.
SEO Analysis
Essential Chiropractic and Healthcare Clinic – August 2020 Monthly Report
Manager
The month of August continues the trend of slow dips in website traffic due to the effects of Melbourne restrictions, with a few wins for our targeted keywords. We are continuing to focus on the SEO rankings to ensure the site is in a strong position once restrictions are lifted in the city. Once again, we have had a decline in overall website traffic worth 36.7%. In consequence, the number of users brought in by our organic (SEO) channel has had a massive drop from 16 to 4 users this month. This is a result we will be watching carefully over the coming month as we should see this beginning to bounce back slowly once restrictions begin easing. On the other hand, we see more positive results with our keyword rankings as our overall SEO ranking has moved up for August. We were able to maintain the number of keywords we have in the top 3 positions and boost the numbers for our keywords in the top 4 to 10 positions. Our targeted keywords are performing very well this month as keyword ‘chiropractor ivanhoe’ moved up to the 2nd position and keyword ‘chiropractor preston’ secured its ranking on the first page of Google! For the coming month of September, we will be concentrating on boosting keyword ‘chiropractor heidelberg’ into the first page of results.