Essential Chiropractic and Healthcare Clinic – July 2020 Monthly Report
Manager
The results for the month of July are more stable than the previous months. We have noted another slight dip in the overall website traffic with no turn arounds on our SEO performance from the organic channel. Our average SEO ranking has dropped by 5.1%, however, we are very pleased to see some growth in our keyword rankings as the number of keywords we have in the top 3 positions has increased by an massive 20%. We have noted the stable keyword rankings trend throughout July and we aim to use this as a solid starting point for the campaign through August. There have been some conflicting movements with our targeted keywords which are to be expected, as the keyword ‘chiropractor preston’ has moved down to the 11th position which puts it right at the top of the second page of Google’s results while the keyword ‘chiropractor heidelberg’ made a steady movement from the 25th rank from the 27th. For the month of August, we aim to put the Preston keyword back onto the first page of results through further on-page optimisations.
SEO Analysis
Essential Chiropractic and Healthcare Clinic – June 2020 Monthly Report
Manager
The month of June has produced a slower month of results than anticipated. We have seen a 7.6% decrease in website traffic by the end of the month. Although this is an improvement from last month’s 41.1% decline, we would like to see these numbers turned around through July. Our organic (SEO) performance remains steady, but this is pushing us to strive for stronger presence in the rankings. The rankings continue to be stable throughout June so it can be used as the necessary springboard for a more assertive month in July. We have noted a movement in our targeted keywords as almost all of our top positions have slipped slightly in the rankings. We will address these concerns in the coming month by using a more aggressive on-page optimisation strategy to boost our current performance.