Essential Chiropractic and Healthcare Clinic – May 2020 Monthly Report
Manager
The results for the month of May shows a steady movement in our SEO rankings for the targeted keywords. It should be noted that there has been a 41.1% decline in website traffic as well as a slight dip in the number of users coming from organic (SEO) searches. Although we have maintained the number of keywords in the top 3 results, we have seen a 14.3% decrease in keywords ranking in the top 4-10 results which make up the rest of the first page of Google. We were able to map concerning fluctuations at the beginning of the month. On a more positive note, these fluctuations were brought to a minimum towards the end of the month and can be seen as a solid start for June. We maintained the 1st and 2nd positions for keywords “chiropractor reservoir” and “chiropractor ivanhoe”, rankings within the top 3. Keyword “chiropractor preston” is now ranking in 11th position at the top of the second page moving from last month’s 20th rank. Lastly, the keyword “chiropractor heidelberg” has moved up to the 22nd position from the 31st. These are significant wins for our SEO rankings! For the month of June, we plan to maintain this level of improvement by utilising on-page optimisations particularly to move the keyword ‘chiropractor preston’ well within the first page of Google.
SEO Analysis
Essential Chiropractic and Healthcare Clinic – April Monthly Report
Manager
The month of April has produced a positive month of results for the SEO rankings. However, we have seen a 21% drop in the overall website traffic due to the number of searches for chiropractic services dropping through the month. With these effects from COVID-19, we will be working to ensure we can maintain positive rankings so that when searches do pick up again, we will be front of mind. The SEO rankings this month have seen some steady improvements with the keyword ‘chiropractor ivanhoe’ moving from 3rd position to 2nd, ‘chiropractor preston’ moving from 22nd to 20th and ‘chiropractor heidelberg’ moving from 37th to 31st. Over the coming month we will again be using our on-page strategy to encourage the Preston and Heidelberg keywords into the more valuable first page rankings.