Essential Chiropractic and Healthcare Clinic – October Monthly Report
Manager
The month of October has shown some very interesting results. We can see an extremely large peak in the website traffic which occurred on October 3rd with 1,681 website visits on that one day. We believe this occurred due to the spam/virus issue that the site incurred. Due to this, we will not analyse the website traffic for the month of October, as this data has been warped. We will be able to get a clearer understanding of the overall website traffic in the coming month now that the site has been secured again. In terms of the SEO rankings, these have seen a drop over the last month, however, we are working to fight this with our link building strategy. Once the new website is built, we will also be working to ensure it has been properly optimised for SEO so that there is no downtime with the rankings.
SEO Analysis
October has produced a slower month of results than previously. We have seen a drop in the number of keywords appearing in the top 10 and top 3 positions on Google. We do the fluctuations we are seeing in these rankings is due to the website theme issue experienced a few weeks ago. While the slider is now appearing properly on the website, it looks like the downtime the site had, has led to a dip in the overall SEO rankings. However, we are working to combat this with our off page strategy. We will be using link building to gain more authority behind the website which should encourage our previously achieved rankings to bounce back.
Essential Chiropractic and Healthcare Clinic – September Monthly Report
Manager
September has been a pleasing month, however we have experienced a few speed bumps. The website traffic is down from the previous month and it looks like this is due to the massive drop we saw towards the end of the month due to the server error the website experienced. Our SEO rankings have continued to make large movements which is great and we are still seeing continued improvements for some of the valuable SEO keywords. Over the coming month, we hope to see the slider issue resolved, and will continue our SEO work to boost more of the rankings onto the first page of Google’s results.
SEO Analysis
The month of September has seen some positive results overall, with a few hurdles along the way. We have seen some massive fluctuations on both directions for the rankings, with some very pleasing outcomes. We can now see 24 terms appearing on the first page of Google;s results (top 10) and 6 of those terms appearing in the top 3 positions on that first page. Some massive wins included the terms ‘sciatica treatment melbourne’, ‘naturopath brunswick’ and ‘remedial massage kew’ jump 79, 79 and 78 positions respectively. However over the coming month, we have been noticing some issues with the server which has since been found as the slider plugin on the website. Our team have tried to resolve this issue and have advised to get the website theme logins to help fixing this problem. Until then, the slider is unfortunately still not appearing on the website. Over the coming month, we will be focusing on our off page strategy to ensure our rankings are not too affected by this and also hopefully assist in a solution for the slider issue if we can get the theme logins.