Everyday Plumbers – May 2021 Monthly Report
Manager
This month’s site stats have some pleasing results as well as areas we can work on in the coming weeks. Despite the slight dip to 57 users visiting the site, we’re excited about the growth in organic traffic and the massive 92.1% leap in the average time spent by each user on the site this month. We’re also excited to see the keyword ‘plumber baywater’ move upward in its rankings after we have completed an on-page optimisation strategy for this keyword in May. As for the overall keyword rankings, we except to continue to see fluctuations in the ranking movements over the coming weeks. With this in mind, we will be working on expanding our on-page approach throughout June to boost our keywords closer to the first page of search results and in turn see a further increase in the website traffic coming from the organic (SEO) channel.
SEO Analysis
Everyday Plumbers – April 2021 Monthly Report
Manager
The month of April sees promising developments in the SEO keyword rankings, as well as room for growth in site traffic expected in the month of May. To start, we’re seeing exciting progress in the number of keywords appearing in the top 4-10 positions of first page result, and a massive jump in the ranking for the keyword ‘plumber Osborne Park’ to 9th position of first page results this month from last month’s 14th position of second page results. As part of the campaign’s strategy for April, the SEO optimised content for the keyword ‘plumber Tuart Hill’ was shared on the Google My Business listing to secure more service and location relevance in Google. We have also interlinked SEO location pages on the homepage, which we plan to have impactful results on site traffic and SEO rankings in the coming weeks. We look forward to boosting the number of keywords ranking in the top 3 positions of the first page of Google’s results, and improving on the ranking of keyword ‘plumber Wembley’ and ‘plumber Bayswater’, which are at 24th and 25th position of third page results this month. While there was a slight dip in user site traffic this month at 64 user site visits compared to last month’s 81 user site visits, we’re optimistic that our on-page optimisation strategy through the month of May will push most of our targeted keywords, especially ‘plumber Bayswater’, further up the rankings of search results and in turn bring in more traction to the site. Month 4 of the SEO campaign will act as the turning point in results as we have started to see the rankings make their way onto the first page of results.