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Executive Rights – July 2022 Monthly Report

by | Aug 5, 2022 | Executive Rights | 0 comments

Manager

We saw mixed results in terms of both website metrics and SEO performance for the month of July. User traffic is up by 127.3%, but the overall trend averaged between 20–50 users on the website per day. The cause of the boost in traffic came on 04 July, when 677 users arrived on the website – which may be an anomaly. Of the total users, 39.4% of them arrived through organic (SEO) channels, and they spent over 1 minute on the website. SEO performance saw some challenges, as the site’s average SEO rank saw a notable drop. We also have slightly fewer keywords on the first page of Google search results. More favourably, though, the ‘disciplinary meeting lawyer Abbotsford’ keyword jumped 7 positions into 6th, and we hope to see further improvement in its search ranking. In August, we will focus on on-page optimisation for the blog posts to help boost rankings.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘fair work lawyer Kew’ is ranking in the 1st position (first page).
  • Keyword ‘work discrimination lawyer Kew’ is ranking in the 1st position (first page).
  • Keyword ‘workplace lawyer Kew’ is ranking in the 2nd position (first page), up significantly from 17th position (second page) in the previous month.
  • Keyword ’employment law lawyer Kew East’ is ranking in the 12th position (second page).
  • Keyword ‘disciplinary meeting lawyer Abbotsford’ is ranking in 6th position (first page), up from 13th position (second page) in the previous month.
  • For August, we will focus on on-page optimisation for the blog posts. Having well-optimised content can help boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.