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June was a month of highs and lows for the campaign, although we did see several positives where we saw a spike of 38 users on the 29th. Organic traffic remains high, with 477 users arriving on the website through SEO channels. Average session duration also went up and is now well over a minute. Our SEO performance remains favourable, with a 6.6% rise in the site’s average rank. We’ve also seen more keywords move into the top 3 spots of Google search results. The ‘work discrimination lawyer Kew’ keyword, for example, holds the #1 spot! This July will see us continue our off-page strategies to boost keyword rankings and stabilise user traffic.

SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘deed of separation and release lawyer Hawthorn’ is ranking in the 10th position (first page).
  • Keyword ‘work discrimination lawyer Kew’ is ranking in the 1st position (first page).
  • Keyword ‘workplace lawyer Kew’ is ranking in the 17th position (second page).
  • Keyword ’employment law lawyer Kew East’ is ranking in the 12th position (second page).
  • Keyword ‘disciplinary meeting lawyer Abbotsford’ is ranking in the 13th position (second page).
  • Keyword ‘lawyer for employment rights Cremorne’ is ranking in the 18th position (second page).
  • We will continue to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.