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Executive Rights – July 2022 Monthly Report

Aug 5, 2022

Manager

We saw mixed results in terms of both website metrics and SEO performance for the month of July. User traffic is up by 127.3%, but the overall trend averaged between 20–50 users on the website per day. The cause of the boost in traffic came on 04 July, when 677 users arrived on the website – which may be an anomaly. Of the total users, 39.4% of them arrived through organic (SEO) channels, and they spent over 1 minute on the website. SEO performance saw some challenges, as the site’s average SEO rank saw a notable drop. We also have slightly fewer keywords on the first page of Google search results. More favourably, though, the ‘disciplinary meeting lawyer Abbotsford’ keyword jumped 7 positions into 6th, and we hope to see further improvement in its search ranking. In August, we will focus on on-page optimisation for the blog posts to help boost rankings.

SEO Analysis

  • 21 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘fair work lawyer Kew’ is ranking in the 1st position (first page).
  • Keyword ‘work discrimination lawyer Kew’ is ranking in the 1st position (first page).
  • Keyword ‘workplace lawyer Kew’ is ranking in the 2nd position (first page), up significantly from 17th position (second page) in the previous month.
  • Keyword ’employment law lawyer Kew East’ is ranking in the 12th position (second page).
  • Keyword ‘disciplinary meeting lawyer Abbotsford’ is ranking in 6th position (first page), up from 13th position (second page) in the previous month.
  • For August, we will focus on on-page optimisation for the blog posts. Having well-optimised content can help boost ranking by improving how Google and users perceive the site’s authority, relevance, and trustworthiness.

    • Executive Rights – June 2022 Monthly Report

    Jul 7, 2022

    Manager

    June was a month of highs and lows for the campaign, although we did see several positives where we saw a spike of 38 users on the 29th. Organic traffic remains high, with 477 users arriving on the website through SEO channels. Average session duration also went up and is now well over a minute. Our SEO performance remains favourable, with a 6.6% rise in the site’s average rank. We’ve also seen more keywords move into the top 3 spots of Google search results. The ‘work discrimination lawyer Kew’ keyword, for example, holds the #1 spot! This July will see us continue our off-page strategies to boost keyword rankings and stabilise user traffic.

    SEO Analysis

  • 17 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘deed of separation and release lawyer Hawthorn’ is ranking in the 10th position (first page).
  • Keyword ‘work discrimination lawyer Kew’ is ranking in the 1st position (first page).
  • Keyword ‘workplace lawyer Kew’ is ranking in the 17th position (second page).
  • Keyword ’employment law lawyer Kew East’ is ranking in the 12th position (second page).
  • Keyword ‘disciplinary meeting lawyer Abbotsford’ is ranking in the 13th position (second page).
  • Keyword ‘lawyer for employment rights Cremorne’ is ranking in the 18th position (second page).
  • We will continue to focus on our off-page strategies to boost rankings and bring them closer to the first page of Google search results.