Manager

The campaign has started with some ups and downs, but with plenty of reasons to be positive. User traffic remains high at over 800 visitors to the site, although it did take a small dip from the previous month. The trend ended on a high note, however, with 73% of users arriving through organic (SEO) channels. In terms of SEO performance, we’ve seen optimistic results! The site’s average rank has gone up by 9.1%, with 22 keywords ranking in the top 3 spots of Google. Some notable keywords are ‘work discrimination lawyer Kew’ and ‘fair work lawyer Kew’, which both rank in the #1 spot. This month, we will expand our optimisation strategies for vital keywords to boost rankings and bring more keywords onto the first page of Google search results.

SEO Analysis

• It is a strong start for the SEO campaign as we note solid data across the board for the month of May.
• 23 keywords ranking in top 3 (first page) results
• 15 keywords ranking in top 4-10 (first page) results
• Keyword ‘deed of separation and release lawyer Hawthorn’ is ranking in the 1st position (first page).
• Keyword ‘work discrimination lawyer Kew’ is ranking in the 1st position (first page).
• Keyword ‘workplace lawyer Kew’ is ranking in the 2nd position (first page).
• Keyword ’employment law lawyer Kew East’ is ranking in the 8th position (first page).
• Keyword ‘disciplinary meeting lawyer Abbotsford’ is ranking in the 13th position (second page).
• Keyword ‘lawyer for employment rights Cremorne’ is ranking in the 19th position (second page).
• We will expand our on-page and off-page strategies for these and more vital keywords in the coming months to boost their rankings and bring them closer to the first page of Google search results.