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Experience Cuisine – August 2023 Monthly Report

by | Sep 7, 2023 | Experience Cuisine

Manager Analysis

August marked another significant step forward in the SEO campaign, with four keywords securing positions within the top 4-10 results on the first page. Notably, ‘food and wine tours Thailand’ held the 7th position, ‘food and wine tours China’ claimed the 8th position, ‘wine tasting tour China’ secured the 9th position, and ‘wine tour China’ occupied the 10th position on the first page.

The primary focus of the August SEO campaign was off-page optimisation, employing a two-pronged approach. This approach included a local citation strategy and the exploration of guest posting opportunities to drive referral traffic, foster high-quality backlinks, and enhance the site’s overall authority. A promising development was the substantial growth in site impressions throughout August. Google estimated a figure of 3,500 impressions, signifying a remarkable increase from the 173 impressions recorded at the inception of the campaign in March. This progressive rise in visibility within organic search results, particularly using the targeted keywords, underscored the campaign’s effectiveness. Impressions are pivotal, as they precede user clicks, highlighting the importance of enhancing both impressions and click-through rates.

Furthermore, August witnessed a core algorithm update by Google, potentially impacting search rankings and organic traffic. Vigilant monitoring of site metrics enabled prompt adjustments to align with the update’s implications.
As the campaign transitions into September, on-page optimisation efforts will concentrate on the keyword ‘food and wine tours United States.’ This keyword currently ranks in the 28th position on the third page but stands as the first among the three primary target locations to breach the top 100 rankings. The objective is to elevate its position closer to the first page of Google search results. Additionally, a strategy will be deployed to establish high-quality local citations for the USA, enhancing visibility, credibility, and Google presence within this market by providing reputable backlinks to the site. These combined efforts aim to further solidify the campaign’s success.

SEO Analysis

  • 4 keywords ranking in top 4-10 (first page) results
  • Keyword ‘food and wine tours Thailand’ is ranking in the 7th position (first page).
  • Keyword ‘food and wine tours China’ is ranking in the 8th position (first page).
  • Keyword ‘wine tasting tour China’ is ranking in the 9th position (first page).
  • Keyword ‘wine tour China’ is ranking in the 10th position (first page).
  • In August, the SEO campaign focused on off-page optimisation using a two-pronged approach that consists of local citations strategy and guest posting opportunities to help drive referral traffic, build backlinks, and boost the site’s authority.
  • Google estimates the site impressions figure for August is at 3,500 (173 at the start of the campaign in March), this means the site is progressively gaining visibility in organic search results using the targeted keywords. Impressions are important because users need to see a link to your site before they can click on it. We will work on improving impressions and clicks by further boosting site visibility and domain authority through off-page strategies.
  • Also in August, Google rolled out a core algorithm update, which may influence the website’s search rankings and organic traffic. Site metrics will be closely monitored and necessary adjustments will be implemented to align with the update’s implications.
  • Through September, the SEO on-page optimisation will focus on the keyword ‘food and wine tours United States’ as it is now ranking in the 28th position (third page) and the first among the three primary target locations to breach the top 100 rankings. The goal is to bring it closer to the first page of Google search results.
  • Additionally, high quality local citations for the USA will be built to improve the site’s visibility, credibility, and Google presence in that market by providing reputable backlinks to the site.