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Manager Analysis

During May, the SEO campaign made notable progress, targeting specific keywords and implementing various optimisation strategies. One keyword, ‘food and wine tours Thailand’, achieved a favourable ranking of 8th position on the first page, while another keyword, ‘food and wine tours China’, secured the 25th position on the third page. The campaign’s primary focus was on enhancing the website’s content by adding optimised content and FAQ sections to destination pages for Australia and the United States. Additionally, dedicated pages were created for the United Kingdom and London. Off-page optimisation played a vital role, with the campaign utilising social foundations and local citations to improve visibility, credibility, and Google presence through reputable backlinks. Looking ahead to June, the SEO campaign will maintain its emphasis on off-page optimisation, specifically through guest posting opportunities. These efforts will aim to generate more referral traffic and further enhance the site’s authority in the target market.

SEO Analysis

  • 1 keyword ranking in top 4-10 (first page) results
  • Keyword ‘food and wine tours Thailand’ is ranking in the 8th position (first page).
  • Keyword ‘food and wine tours China’ is ranking in the 25th position (third page).
  • In May, the SEO campaign will focus on adding optimised content and FAQ section to Australia and United States destination pages. United Kingdom and London pages were also added.
  • Additionally, the SEO campaign focused on off-page optimisation through social foundations and local citations to improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.
  • Through June, the SEO campaign will continue to focus on off-page optimisation strategies using guest posting opportunities to create more referral traffic and improve site authority.