Manager Analysis

In November, the SEO campaign showcased notable improvements, with one keyword securing a spot on the first page and several others making significant strides. The keyword ‘wine tasting tour China’ achieved a commendable 10th position on the first page, demonstrating the effectiveness of the campaign’s efforts. However, keywords like ‘food and wine tours Thailand,’ ‘food and wine tours China,’ ‘food and wine tours Mexico,’ ‘wine tour Thailand,’ and ‘wine tour China’ are positioned on the second page, ranging from the 11th to 14th positions.

The month’s focus centred on off-page optimisation, leveraging press releases to bolster brand visibility, enhance recognition, drive increased website traffic, and fortify domain authority.
As the campaign transitions into December, the spotlight will shift to on-page optimisation, particularly targeting the keyword ‘food and wine tours Spain’. This keyword, characterised by medium to high competition and substantial search volume, will be strategically enhanced to gain a competitive edge and ascend closer to the pinnacle of Google search results. The aim is to amplify visibility and engagement for this specific keyword, aligning with evolving market dynamics and user preferences.

SEO Analysis

• 1 keyword ranking in top 4-10 (first page) results
• Keyword ‘wine tasting tour China’ is ranking in the 10th position (first page).
• Keyword ‘food and wine tours Thailand’ is ranking in the 11th position (second page).
• Keyword ‘food and wine tours China’ is ranking in the 12th position (second page).
• Keyword ‘food and wine tours Mexico’ is ranking in the 13th position (second page).
• Keyword ‘wine tour Thailand’ is ranking in the 14th position (second page).
• Keyword ‘wine tour China’ is ranking in the 14th position (second page).
• In November, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
• Through December, the SEO on-page optimisation will focus on the keyword ‘food and wine tours Spain’ as it has a medium to high level of competition with significant search volume. The goal is to gain a better competitive edge for this keyword and bring it closer to the first page of Google search results.

Manager Analysis

In October, the SEO campaign for the website underwent a comprehensive analysis. Two primary keywords achieved notable rankings within the top 4-10 results, securing their positions on the first page of search engine results. Specifically, the keywords ‘wine tour Thailand’ and ‘food and wine tours China’ held the 10th position, while ‘wine tour Thailand’ garnered the 10th position, demonstrating promising visibility and click-through potential.

Additionally, ‘food and wine tours Thailand,’ ‘food and wine tours Mexico,’ ‘wine tasting tour China,’ and ‘wine tour China’ claimed positions within the 11th to 14th range, positioning them on the second page. However, ‘food and wine tours United States’ currently occupies the 24th position on the third page, indicating room for improvement.

In the upcoming months, the SEO campaign’s strategic direction will shift towards off-page optimisation. November will see a focus on creating and distributing press releases, with the objective of enhancing brand visibility and recognition, increasing website traffic, and bolstering domain authority. The optimisation efforts will continue, with particular emphasis on the keyword ‘wine tour Australia,’ which is expected to yield improved rankings in the near future.

SEO Analysis

• 2 keywords ranking in top 4-10 (first page) results
• Keyword ‘wine tour Thailand’ is ranking in the 10th position (first page).
• Keyword ‘food and wine tours China’ is ranking in the 10th position (first page).
• Keyword ‘food and wine tours Thailand’ is ranking in the 12th position (second page).
• Keyword ‘food and wine tours Mexico’ is ranking in the 14th position (second page).
• Keyword ‘wine tasting tour China’ is ranking in the 11th position (second page).
• Keyword ‘wine tour China’ is ranking in the 13th position (second page).
• Keyword ‘food and wine tours United States’ is ranking in the 24th position (third page).
• In October,on-page optimisation focused on the keyword ‘wine tour Australia’. Its ranking can be expected to improve in the upcoming weeks.
• Through November, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to further increase brand visibility and recognition, drive website traffic, and boost domain authority.