Manager Analysis

In September, our SEO efforts showcased notable achievements with 4 keywords securing positions in the top 4-10 results on the first page. Particularly, ‘food and wine tours Mexico,’ ‘food and wine tours Thailand,’ ‘wine tasting tour China,’ and ‘food and wine tours China’ claimed the 7th, 7th, 8th, and 10th positions, respectively. ‘Wine tour China’ demonstrated a strong presence at the 11th position on the second page.

Strategic on-page optimisation for September centered on ‘food and wine tours United States,’ resulting in an improvement from the 28th position to the 25th position on the third page. Expectations for further enhancement in the coming weeks are high. Additionally, the creation of high-quality local citations tailored for the USA market aimed to boost visibility, establish credibility, and strengthen Google presence through authoritative backlinks.

Looking ahead to October, the SEO focus shifts to on-page optimisation for ‘wine tour Australia,’ targeting heightened competition and significant monthly searches. The goal is to elevate its ranking onto the first page of Google search results, emphasising our commitment to enhancing search visibility and competitiveness.

SEO Analysis

• 4 keywords ranking in top 4-10 (first page) results
• Keyword ‘food and wine tours Mexico’ is ranking in the 7th position (first page).
• Keyword ‘food and wine tours Thailand’ is ranking in the 7th position (first page).
• Keyword ‘wine tasting tour China’ is ranking in the 8th position (first page).
• Keyword ‘food and wine tours China’ is ranking in the 10th position (first page).
• Keyword ‘wine tour China’ is ranking in the 11th position (second page).
• In September, on-page optimisation focused on the keyword ‘food and wine tours United States’ which now ranks in the 25th position (third page), up slightly from 28th position (third page) in the previous month. Its ranking can be expected to improve further in the upcoming weeks.
• Also in September, high quality local citations tailored for the USA market were created. The aim was to bolster the website’s visibility, establish its credibility, and strengthen its Google presence in the region through authoritative backlinks.
• Through October, the SEO on-page optimisation will focus on the keyword ‘wine tour Australia’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it onto the first page of Google search results.

Manager Analysis

August marked another significant step forward in the SEO campaign, with four keywords securing positions within the top 4-10 results on the first page. Notably, ‘food and wine tours Thailand’ held the 7th position, ‘food and wine tours China’ claimed the 8th position, ‘wine tasting tour China’ secured the 9th position, and ‘wine tour China’ occupied the 10th position on the first page.

The primary focus of the August SEO campaign was off-page optimisation, employing a two-pronged approach. This approach included a local citation strategy and the exploration of guest posting opportunities to drive referral traffic, foster high-quality backlinks, and enhance the site’s overall authority. A promising development was the substantial growth in site impressions throughout August. Google estimated a figure of 3,500 impressions, signifying a remarkable increase from the 173 impressions recorded at the inception of the campaign in March. This progressive rise in visibility within organic search results, particularly using the targeted keywords, underscored the campaign’s effectiveness. Impressions are pivotal, as they precede user clicks, highlighting the importance of enhancing both impressions and click-through rates.

Furthermore, August witnessed a core algorithm update by Google, potentially impacting search rankings and organic traffic. Vigilant monitoring of site metrics enabled prompt adjustments to align with the update’s implications.
As the campaign transitions into September, on-page optimisation efforts will concentrate on the keyword ‘food and wine tours United States.’ This keyword currently ranks in the 28th position on the third page but stands as the first among the three primary target locations to breach the top 100 rankings. The objective is to elevate its position closer to the first page of Google search results. Additionally, a strategy will be deployed to establish high-quality local citations for the USA, enhancing visibility, credibility, and Google presence within this market by providing reputable backlinks to the site. These combined efforts aim to further solidify the campaign’s success.

SEO Analysis