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Experience Cuisine – July 2023 Monthly Report

Aug 7, 2023

Manager Analysis

In July, the SEO campaign targeted three keywords, with ‘food and wine tours China’ ranking 11th, ‘food and wine tours Thailand’ ranking 12th, and ‘wine tasting tour China’ ranking 15th on the second page of search results. The focus was on both on-page and off-page optimisation. A new section highlighting ‘Popular Food And Wine Tours Across The Globe’ was added to country-level pages to improve internal linking. Additionally, more press releases were created and distributed, enhancing brand visibility, website traffic, and domain authority.

The site’s estimated impressions for the past 28 days increased to 950, compared to 173 at the start of the campaign in March. This progressive visibility growth indicates improved organic search presence. Efforts will continue to boost impressions and clicks by enhancing site visibility and domain authority through off-page strategies. For August, the SEO campaign will maintain its emphasis on off-page optimisation strategies such as citations and guest posting to drive referral traffic, establish more backlinks, and further enhance the site’s authority.

SEO Analysis

  • Keyword ‘food and wine tours China’ is ranking in the 11th position (second page).
  • Keyword ‘food and wine tours Thailand’ is ranking in the 12th position (second page).
  • Keyword ‘wine tasting tour China’ is ranking in the 15th position (second page).
  • In July, the SEO campaign focused on both on-page and off-page optimisation. A new section about ‘Popular Food And Wine Tours Across The Globe’ was added to the country-level pages to improve internal linking and more press releases were created and distributed to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Google estimates the site impressions figure for the past 28 days is at 950 (173 at the start of the campaign in March), this means the site is progressively gaining visibility in organic search results using the targeted keywords. Impressions are important because users need to see a link to your site before they can click on it. We will work on improving impressions and clicks by further boosting site visibility and domain authority through off-page strategies.
  • Through August, the SEO campaign will continue to prioritise off-page optimisation strategies through citations and guest posting opportunities to help drive referral traffic, build more backlinks, and boost your site’s authority.

    • Experience Cuisine – June 2023 Monthly Report

    Jul 7, 2023

    Manager Analysis

    During the month of June, the SEO Campaign reveals valuable insights and areas of improvement. The keywords ‘food and wine tours Mexico,’ ‘food and wine tours Thailand,’ and ‘wine tour Thailand’ secured positions on the second page of search results, with rankings ranging from the 12th to 13th positions.

    To enhance the website’s visibility and recognition, the June SEO campaign focused on off-page optimisation strategies. Press releases were created and distributed to increase brand visibility, drive website traffic, and improve domain authority. Moving into July, the on-page optimisation efforts will prioritise the addition of a dedicated section about ‘Popular Tours’ on the Homepage. Exact match anchor text will be utilised to boost internal linking, improve navigation, and enhance page crawling and indexing by Google. This optimisation process will also be implemented on each of the country-level pages, ensuring a comprehensive and targeted approach to improve search engine rankings and user experience.

    SEO Analysis

  • Keyword ‘food and wine tours Mexico’ is ranking in the 12th position (second page).
  • Keyword ‘food and wine tours Thailand’ is ranking in the12th position (second page).
  • Keyword ‘wine tour Thailand’ is ranking in the13th position (second page).
  • In June, the SEO campaign focused on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.
  • Through July, the SEO on-page optimisation will focus on adding a section about ‘Popular Tours’ using exact match anchor text on the Homepage to boost internal linking, help with navigation, and enhance page crawling and indexing by Google. This process will also be repeated on each of the country-level pages.