Experience Cuisine – May 2023 Monthly Report
Manager Analysis
During May, the SEO campaign made notable progress, targeting specific keywords and implementing various optimisation strategies. One keyword, ‘food and wine tours Thailand’, achieved a favourable ranking of 8th position on the first page, while another keyword, ‘food and wine tours China’, secured the 25th position on the third page. The campaign’s primary focus was on enhancing the website’s content by adding optimised content and FAQ sections to destination pages for Australia and the United States. Additionally, dedicated pages were created for the United Kingdom and London. Off-page optimisation played a vital role, with the campaign utilising social foundations and local citations to improve visibility, credibility, and Google presence through reputable backlinks. Looking ahead to June, the SEO campaign will maintain its emphasis on off-page optimisation, specifically through guest posting opportunities. These efforts will aim to generate more referral traffic and further enhance the site’s authority in the target market.
SEO Analysis
Experience Cuisine – April 2023 Monthly Report
Manager Analysis
Throughout April, the SEO campaign focused on the fundamental first steps in the optimisation process. The team added optimised page titles, meta descriptions, and drafted optimised content and FAQ structures for country-level and regional-level pages. In total, more than 60 pages received the necessary on-page optimisation. Moreover, a mockup of the Barossa Valley page was created and will be issued soon for approval. However, due to the limitations of the current website builder features, it was difficult to implement the planned page appearance. The team realised that they would need assistance from the web developer to make the necessary changes in the near future. In May, once the draft content and page design are approved, the SEO campaign will focus on replicating the page content and design in all relevant pages and publishing them live. The goal is to have all website pages optimised for SEO to increase organic traffic and improve website ranking on search engines.