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Eyewonderlust – May 2021 Monthly Report

Jun 9, 2021

Manager

May has been an eventful month for the SEO campaign as we track different dips and wins in the tracked data. We have noted a decrease in overall website traffic with this month amounting to 15.5%, most likely due to the current lockdown in Melbourne. This is further illustrated by the drop in traffic brought in by the organic (SEO) channel from 852 to just 723 organic users this month. In terms of keyword rankings, there has been a minimal decrease in the average SEO ranking as well. Despite maintaining the number of keywords in the top 3 positions, the keywords in the top 4 to 10 positions of Google have gone down. Nevertheless it has been fantastic to see positive movements from our targeted keywords for the month. It has been particularly exciting to find the Chadstone and Glen Waverley keywords rank in the top 1 positions! We aim to boost other focus keywords again by using off-page strategies for the coming month of June.

SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 23 keywords ranking in top 4-10 (first page) results
  • Keyword ‘eyelash extensions Chadstone’ ranking in 1st position (first page)
  • Keyword ‘eyelash extensions Melbourne’ ranking in 17th position (second page)
  • Keyword ‘eyelash extensions Croydon’ ranking in 4th position (first page)
  • Keyword ‘eyelash extensions Glen Waverley’ jumped to 1st position (first page)
  • Keyword ‘microblading Melbourne’ ranking in 19th position (second page)
  • In May, we completed on-page optimisation focusing on keyword ‘eyelash extensions Prahran’ and we expect more movements for this keyword in the coming weeks.

    • Through June, we plan to utilise our off-page strategy to see a further boost for the keyword ‘microblading Melbourne’.

    Eyewonderlust – April 2021 Monthly Report

    May 10, 2021

    Manager

    It has been another strong month for the SEO campaign this March as we note a number of notable wins. Unfortunately, there has been a slight dip in overall website traffic worth 8.5% this month. The trend in site traffic throughout April has been somehow stable with minimal fluctuations so we are optimistic to find a more successful set of website data next month by using April’s consistency in SEO performance as a solid springboard for more site visits. The number of users that were brought in by the organic (SEO) channel is 852, making up the majority of overall site traffic which is a win in itself. For keyword rankings, it has been pleasing to see an increase in the average SEO ranking. This can be attributed to the additional keywords that were able to rank both in the top 3 and top 4 to 10 positions of Google search results. At the same time, a number of our below focus keywords have also gone up. A few notable rankings are keyword ‘eyelash extensions Chadstone’ continuing to rank as 1st on Google as well as keyword ‘eyelash extensions Melbourne’ moving up from the third page to the second page of Google this month. All in all, it has been a fulfilling month for the SEO campaign. For the coming month of May, we will focus our efforts on boosting a Prahran focus keyword by using on-page optimisations.

    SEO Analysis

  • 27 keywords ranking in top 3 (first page) results
  • 25 keywords ranking in top 4-10 (first page) results
  • Keyword ‘eyelash extensions Chadstone’ ranking in 1st position (first page)
  • Keyword ‘eyelash extensions Melbourne’ ranking in 16th position (second page)
  • Keyword ‘eyelash extensions Croydon’ ranking in 6th position (first page)
  • Keyword ‘eyelash extensions Glen Waverley’ ranking in 5th position (first page)
  • Keyword ‘microblading Melbourne’ ranking in 16th position (second page)
  • On-page optimisations were used this month to see a further boost in the ranking for the keyword ‘microblading Melbourne’ and bring it closer to the first page of search results. For the month ahead, we plan to extend this strategy to the keyword ‘eyelash extensions Prahran’ and expect this to make it’s way closer to the first page of Google’s results from its current 17th position ranking