Manager
The month of February has produced a variety of results for the SEO campaign. We can say that it has been a positive month with a few challenges. To start off, there has been another decrease in overall website traffic amounting to 12.0% this month. There were heavy fluctuations in the trend in site visits, indicating the need to strengthen SEO presence to stabilise traffic. This shows us that an area for improvement is increasing organic traffic through achieving improved SEO rankings. There has been a drop in the number of users coming in from the organic (SEO) channel. From 811 users last January, there has been a drop to 732 organic users in February. This is concerning, however it is positive to see that the organic (SEO) channel remains to be the top 1 channel in bringing traffic to the site. On keyword rankings, we are excited to see the campaign boost up the average SEO ranking! There is an increase in the number of keywords both in the top 3 positions and top 4 to 10 positions of Google search results. The targeted keywords are also performing well, with a notable improvement for keyword ‘eyelash extensions Croydon’ which was previously positioned on the second page of Google, now in the top 9th position. We aim to secure all of the below listed focus keywords on the first page of Google by using on-page optimisations for the coming month of March.
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