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The results for the month of March are promising with massive wins for the SEO campaign. To start off, it has been exciting to finally have the decreasing streak in overall site traffic cease for the month as we observe a significant 40.8% increase in traffic. The strong and stable trend of site visits throughout the month also suggests another positive performance for the coming month of April. Another win for the month is seeing the number of organic visitors jump from 732 users to 866 users. This is a solid indication of a stronger SEO presence on Google. It is also wonderful to see a massive increase in the number of keywords ranking in the top 3 and top 4 to 10 positions of organic search results. From 19 keywords in the top 3 and 17 keywords in the top 4-10 positions, they have improved to 26 and 23 keywords respectively. On the other hand, some of the below focus keywords have slightly decreased, with last month’s focus keyword ‘eyelash extensions Melbourne’ performing the opposite of what was expected. Nevertheless, this can be seen as an area of improvement among multiple wins the campaign has had this month. For the coming month of April, our strategy is to shift the focus to keyword ‘microblading Melbourne’ using on-page optimisations.
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