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Eyewonderlust – November 2020

by | Dec 7, 2020 | Eyewonderlust | 0 comments

Manager

November has again continued the positive performance of the website and SEO campaign! Website visits have increased by an impressive 58.6%, with over half arriving via organic (SEO) channels. There was a slight dip in traffic near the end of the month, but the trend has since remained upward. The average time spent browsing on the site has also increased again by 32.8% which indicates the content is engaging and relevant to how users are searching on Google. The site’s average SEO ranking has dropped minimally by 3.0%, but there are now 19 keywords ranking within the top 3 spots (up 5.6%), and a further 22 in the top 4 to 10 spots. For the next month, we will continue to use off-page optimisations to shift the other ‘eyelash extensions’ target keywords to the first page of search results since removing ‘microblading’ keywords from the campaign.

SEO Analysis

  • 19 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘eyelash extensions Chadstone’ ranking in 8th position (first page)
  • Keyword ‘eyelash extensions Melbourne’ ranking in 14th position (second page)
  • Keyword ‘eyelash extensions Croydon’ ranking in 11th position (second page)
  • Keyword ‘eyelash extensions Glen Waverley’ ranking in 1st position (first page)
  • Off-page strategy will be used in December to see the rankings for eyelash extensions keywords move to the first page of Google’s results