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Eyewonderlust – October 2020

by | Nov 6, 2020 | Eyewonderlust | 0 comments

Manager

The month of October has continued an overwhelmingly positive trend following the launch of the SEO pages in the previous month. There has been a 10.5% increase in users visiting the site, as well as a 30.6% increase in the time spent browsing. Furthermore, the number of users — and in particular, new users — coming in from organic (SEO) channels has doubled, at 553, which is a strong indicator of SEO performance. There was also a surge of website traffic nearing the end of the month, which is promising for November. The average SEO rank is steady, with 16 words now in the top 3 (up 6.7%) and 17 in the top 4 to 10 (up 6.3%). The keyword ‘eyelash extensions Glen Waverley’ has maintained its top 1 position. Our aim now in the month of November is to use off-page optimisations to bring the other ‘eyelash extensions’ keywords onto the first page of the search results.

SEO Analysis

  • 16 keywords ranking in top 3 (first page) results
  • 17 keywords ranking in top 4-10 (first page) results
  • Keyword ‘eyelash extensions Chadstone’ ranking in 13th position (second page)
  • Keyword ‘eyelash extensions Melbourne’ ranking in 16th position (second page)
  • Keyword ‘eyelash extensions Croydon’ ranking in 13th position (second page)
  • Keyword ‘eyelash extensions Glen Waverley’ ranking in 1st position (first page)
  • Off-page strategy will be used in November to see the rankings for eyelash extensions keywords shift closer to the first page of Google’s results