Eyewonderlust – November 2020
Manager
November has again continued the positive performance of the website and SEO campaign! Website visits have increased by an impressive 58.6%, with over half arriving via organic (SEO) channels. There was a slight dip in traffic near the end of the month, but the trend has since remained upward. The average time spent browsing on the site has also increased again by 32.8% which indicates the content is engaging and relevant to how users are searching on Google. The site’s average SEO ranking has dropped minimally by 3.0%, but there are now 19 keywords ranking within the top 3 spots (up 5.6%), and a further 22 in the top 4 to 10 spots. For the next month, we will continue to use off-page optimisations to shift the other ‘eyelash extensions’ target keywords to the first page of search results since removing ‘microblading’ keywords from the campaign.
SEO Analysis
Eyewonderlust – October 2020
Manager
The month of October has continued an overwhelmingly positive trend following the launch of the SEO pages in the previous month. There has been a 10.5% increase in users visiting the site, as well as a 30.6% increase in the time spent browsing. Furthermore, the number of users — and in particular, new users — coming in from organic (SEO) channels has doubled, at 553, which is a strong indicator of SEO performance. There was also a surge of website traffic nearing the end of the month, which is promising for November. The average SEO rank is steady, with 16 words now in the top 3 (up 6.7%) and 17 in the top 4 to 10 (up 6.3%). The keyword ‘eyelash extensions Glen Waverley’ has maintained its top 1 position. Our aim now in the month of November is to use off-page optimisations to bring the other ‘eyelash extensions’ keywords onto the first page of the search results.