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Dental Care Professionals – February Monthly Report

by | Mar 6, 2020 | Dental Care Professionals | 0 comments

Manager

The month of February did a dip in the overall website traffic coming from the Google Ads campaign, however we also saw a massive number of phone call conversions achieved through the month. Due to a bug, the conversion data was not pulled through to the marketing dashboard, however from our back up tracking method we can see that 27 phone calls were made from the Google Ads campaign throughout February. This is a great result, and over the coming month we will work to ensure the tracking issue is resolved so we can see these fantastic numbers appearing directly in the marketing dashboard.

Google Ads Analysis

  • The Google Ads campaign generated 7.2% CTR, 212 Clicks with 3000 Impressions. We also found that within the course of the month the campaign generated 27 phone calls which were not tracked through the marketing dashboard due to a bug in the tracking codes
  • The plan for March is to resolve the conversion tracking issue and also structure the campaign to drive improvements in the CTR and Clicks which can also lead us to an increase in the total conversions and conversion rate.