Manager
The month of February has seen some steady results with some big wins on the Google Ads front. We have seen a total of 22 conversions through February which is a significant improvement from the previous month. Throughout March we will be working to achieve an even better conversion rate so we can see more conversions achieved in total as well. On the SEO front, we have seen some fluctuations in the rankings both up and down with a slip for the keyword ‘electrician brisbane’. To combat this, through March we will be using a new on-page technique to further optimise the page based on what competitors are doing as well. With this strategy we are confident we can see the ranking for this keyword bounce closer towards the first page of results.
SEO Analysis
53 keyword ranking in top 3 (first page) results
6 keywords ranking in top 4-10 (first page) results
Keyword ‘electrician brisbane’ ranking in 46th position (fifth page)
Keyword ‘electrician windsor’ ranking in 4th position (first page)
Keyword ‘emergency electrician brisbane’ ranking in 3rd position (first page)
On-page optimisations will be completed in the coming month to see improvements for the keyword ‘electrician brisbane’
Google Ads Analysis
We had an increase in CTR and is now at 20.49%, we also gererated 22 conversions with 4.9% conversion rate which was fantastic
Although we had an inconsistency in conversions in some weeks we still achieved a great boost during the 1st and 2nd week of February
The plan for March is to fix the dashboard to ensure all stats are accurate and to also structure the campaign to achieve a better conversion rate.
Recent Comments