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Mosman Fine Dental – February Monthly Report

by | Mar 6, 2020 | Mosman Fine Dental | 0 comments

Manager

The month of February has seen some positive results with some large wins on the Google Ads front! We have seen a slight dip in the overall website traffic, however it has been very positive to see the average page load time increase by 17%. The SEO rankings have seen some fluctuations up and down over the last month, and we have seen the keyword ‘dentist chatswood’ drop to the 32nd position on Google. Through March, our focus will be on this keyword ‘dentist chatswood’ and ‘orthodontics north sydney’ to ensure we can see these moving closer to the more valuable positions on the first page of results. On the Google Ads front, we have seen a 35% increase in the total number of conversions which has been outstanding! We will be continuing to optimise the campaign so that we can maintain this number of conversions or even exceed it in the coming month.

SEO Analysis

  • 33 keywords ranking in top 3 (first page) results
  • 53 keywords ranking in top 4-10 (first page) results
  • Keyword ‘dentist chatswood’ ranking in 32th position (forth page)
  • Keyword ‘orthodontics north sydney’ ranking in 16th position (second page)
  • Keyword ‘dentist mosman’ ranking in 5th position (first page)
  • Editorial spot secured to maintain and boost existing rankings. Can be viewed here: https://www.psychreg.org/how-to-keep-your-body-fit-and-healthy/
  • On-page optimisations will be completed in the coming month to see improvements for the keyword ‘dentist chatswood’

    • Google Ads Analysis

  • February has been a successful month of results. We have seen an increase in CTR (46.3%), Conversions (35.7%) and Conversion rate (58.1%), and the campaign also generated a lower cost per conversion (-30.7%).
  • We generated lower clicks and impressions than the previous month, however this did not hurt the overall results as we also saw an increase in the most important stat which is conversions.
  • The plan for March is to structure the campaign to drive an increase in CTR and overall traffic as it may help us achieve an increase in conversions in the process. We will also look into changing the ads and keywords so we can lower down the cost per click.