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The month of February has seen a positive month with some big wins! While we have seen a dip in the overall website traffic, it is positive to see a consistent pattern to this traffic (website visits peak during the week and drop back on weekends). It has also been very positive to see the average session duration and page load speed improve over the last month. This means that the experience the user is having on the site has improved. In terms of the SEO rankings, we saw a massive win for the keyword ‘building certifier sydney’ which jumped 11 positions to now be sitting in the 26th position in Google’s results. This is a massive win, however it is not yet where we would like this keyword to be ranking. Our work over the coming month will be focused on this keyword, and through on-page optimisations we would expect this ranking to see further improvements towards the end of March.
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