Manager
The month of February has seen some very pleasing results. We have seen a total of 6 conversions (phone calls) achieved from the Google Ads campaign this month. This is a fantastic result and we will be working to optimise the campaign so that we can maintain this level of results through the coming months as well. Through March we will also be working to resolve the conversion tracking issue to ensure that future conversions are displaying correctly in the marketing dashboard.
Google Ads Analysis
February saw an increase in CTR (82%) which was great
We have noticed an issue with our tracking and can see that conversions are not displaying in the marketing dashboard. However, through our back up method we can see that 6 phone calls were achieved throughout February
The plan for March is to resolve the conversion tracking issue and look into structuring the campaign to increase the CTR further. We would also structure the campaign to increase relevance to get more phone calls to come in from Google ads.
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