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FreshAs Aircon Cleaning – January 2024 Monthly Report

Feb 7, 2024

SEO Analysis

  • 106 keywords ranking in top 3 (first page) of results
  • 44 keywords ranking in top 4-10 (first page) results
  • Keyword ‘split system cleaning Brighton’ ranking in 1st position (first page)
  • Keyword ‘air con cleaner Newmarket’ ranking in 2nd position (first page)
  • Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
  • Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
  • Keyword ‘split system cleaning Kalinga’ ranking in 2nd position (first page)
  • Keyword ‘split system cleaning Newmarket’ ranking in 2nd position (first page)
  • Keyword ‘split system cleaning Aspley’ ranking in 3rd position (first page)
  • In January, on-page optimisation focused on the keyword ‘North Lakes air conditioning’. Its ranking can be expected to improve in the upcoming weeks.
  • Through February, the SEO campaign will focus on off-page optimisation via the creation and distribution of press releases to help increase brand visibility and recognition, drive website traffic, and boost domain authority.

    • Google Ads Analysis

  • 21 Conversions
  • $28.88 Cost Per Conversion
  • 9.46% Conversion Rate
  • 222 Clicks
  • $2.73 Avg. CPC
  • 8.09%. CTR
  • In January, we’ve continued to achieve a steady performance with 21 conversions to the website from last month’s 20 conversions. Consequently, this resulted in a slightly lower Cost/Conversion of $28.88 from previously costing $29.18. CTR also went up to 8.09% from 8% which indicates how the ad copies continue to stay relevant and effective to the users. Additionally, our avg CPC has also decreased to $2.73 from previously costing $2.90.
  • As part of our regular optimisation strategy, we paced the budget weekly to maximise ad spend and ensure we are bidding more on higher-converting Keywords. Additionally, we have also closely monitored the Search Terms report, making sure to add irrelevant keywords and queries within our Negative Keyword list to avoid wasted ad spend.
  • Main opportunities for the next month is to expand our keyword targeting list and ad groups to increase our visibility and ultimately, our conversion metrics.

    • FreshAs Aircon Cleaning – December 2023 Monthly Report

    Jan 16, 2024

    SEO Analysis

    • 119 keywords ranking in top 3 (first page) of results
    • 63 keywords ranking in top 4-10 (first page) results
    • Keyword ‘split system cleaning Brighton’ ranking in 1st position (first page)
    • Keyword ‘air con cleaner Newmarket’ ranking in 1st position (first page)
    • Keyword ‘split system cleaning Aspley’ ranking in 3rd position (first page)
    • Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
    • Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
    • Keyword ‘split system cleaning Kalinga’ ranking in 2nd position (first page)
    • Keyword ‘air conditioner cleaning Aspley’ ranking in 4th position (first page)
    • In December, SEO off-page optimisation focused on gaining local citations to boost site visibility and trustworthiness by helping improve Google presence through quality backlinks.
    • Through January, the SEO on-page optimisation will focus on the keyword ‘North Lakes air conditioning’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the first page of Google search results.

    Google Ads Analysis

    • 22 Conversions
    • $29.18 Cost Per Conversion
    • 9.95% Conversion Rate
    • 201 Clicks
    • $2.90 Avg. CPC
    • 8.00%. CTR
    • In December, our Conversion metrics continue to improve across the board. Conversions to the website went up from 9 last month to a total of 22. Consequently, this resulted in a lower Cost/Conversion, decreasing by 55.12% – from previously costing $65.02 to $29.18. CTR also went up to 8% from 7.06% which indicates how the ad copies continue to stay relevant and effective to the users.
    • As part of our regular optimisation strategy, we closely monitored our Search Terms Report, making sure to add irrelevant queries into our Negative Keyword list to avoid wasted ad spend, improve ad positioning, and optimise for conversions.
    • Main opportunities for the next month is to upload a Customer List to target ads to people who have interacted with your business while they browse across Google sites. We can also reach new, potential customers by targeting similar audience segments to your most valuable customer lists.