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FreshAs Aircon Cleaning – December 2023 Monthly Report

by | Jan 16, 2024 | FreshAs Aircon Cleaning

SEO Analysis

  • 119 keywords ranking in top 3 (first page) of results
  • 63 keywords ranking in top 4-10 (first page) results
  • Keyword ‘split system cleaning Brighton’ ranking in 1st position (first page)
  • Keyword ‘air con cleaner Newmarket’ ranking in 1st position (first page)
  • Keyword ‘split system cleaning Aspley’ ranking in 3rd position (first page)
  • Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
  • Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
  • Keyword ‘split system cleaning Kalinga’ ranking in 2nd position (first page)
  • Keyword ‘air conditioner cleaning Aspley’ ranking in 4th position (first page)
  • In December, SEO off-page optimisation focused on gaining local citations to boost site visibility and trustworthiness by helping improve Google presence through quality backlinks.
  • Through January, the SEO on-page optimisation will focus on the keyword ‘North Lakes air conditioning’ as it has a medium to high level of competition and significant monthly searches. The goal is to gain a better competitive edge for this keyword and bring it closer to the first page of Google search results.

Google Ads Analysis

  • 22 Conversions
  • $29.18 Cost Per Conversion
  • 9.95% Conversion Rate
  • 201 Clicks
  • $2.90 Avg. CPC
  • 8.00%. CTR
  • In December, our Conversion metrics continue to improve across the board. Conversions to the website went up from 9 last month to a total of 22. Consequently, this resulted in a lower Cost/Conversion, decreasing by 55.12% – from previously costing $65.02 to $29.18. CTR also went up to 8% from 7.06% which indicates how the ad copies continue to stay relevant and effective to the users.
  • As part of our regular optimisation strategy, we closely monitored our Search Terms Report, making sure to add irrelevant queries into our Negative Keyword list to avoid wasted ad spend, improve ad positioning, and optimise for conversions.
  • Main opportunities for the next month is to upload a Customer List to target ads to people who have interacted with your business while they browse across Google sites. We can also reach new, potential customers by targeting similar audience segments to your most valuable customer lists.