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FreshAs Aircon Cleaning – November 2023 Monthly Report

by | Dec 7, 2023 | FreshAs Aircon Cleaning

Manager Analysis

In November, the website demonstrated robust SEO performance with 73 keywords securing top 3 positions and 21 keywords ranking between 4th and 10th on the first page of search results. Notably, targeted keywords like ‘aircon cleaning Boondall’ and ‘aircon cleaning Fitzgibbon’ claimed the 1st position, while ‘split system cleaning Aspley’ and ‘air con cleaner Aspley’ secured the 2nd position. The on-page optimisation efforts concentrated on ‘aircon cleaning Brisbane,’ laying the groundwork for future improvements. The strategy for December shifts towards off-page optimisation, emphasising local citations to enhance the site’s visibility, credibility, and Google presence through authoritative backlinks.

November witnessed a noteworthy upswing in conversion metrics, registering 9 conversions, compared to the previous 6. This positive trend resulted in a reduced Cost Per Conversion of $65.02 and an increased Conversion Rate of 4.23%. With 136 clicks and a $4.30 Avg. CPC, the campaign maintained a robust 7.06% CTR. Strategic adjustments, including testing new bidding strategies like Maximise Conversions, contributed to the overall improvement. Looking ahead to December, the focus will be on eliminating non-performing keywords to streamline the budget, emphasising high-converting keywords to amplify the campaign’s overall performance. Regular monitoring and necessary bidding adjustments will remain integral to sustaining the positive momentum.

SEO Analysis

  • 73 keywords ranking in top 3 (first page) of results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘aircon cleaning Boondall’ ranking in 1st position (first page)
  • Keyword ‘aircon cleaning Fitzgibbon’ ranking in 1st position (first page)
  • Keyword ‘split system cleaning Aspley’ ranking in 2nd position (first page)
  • Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
  • Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
  • Keyword ‘air conditioner cleaning Grange’ ranking in 2nd position (first page)
  • Keyword ‘air conditioner cleaning Aspley’ ranking in 4th position (first page)
  • In November, on-page optimisation focused on the keyword ‘aircon cleaning Brisbane’. Its ranking can be expected to improve in the upcoming weeks.
  • Through December, the SEO campaign will prioritise off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

Google Ads Analysis

  • 9 Conversions
  • $65.02 Cost Per Conversion
  • 4.23% Conversion Rate
  • 136 Clicks
  • $4.30 Avg. CPC
  • $7.06%. CTR
  • In November, there has been an uplift of Conversion metrics across the board. Conversions went up from 6 to 9. Consequently, this resulted in a lower Cost/Conversion of $65.02 and a higher Conversion Rate of 4.23% Looking into the other metrics, CTR is still high at 7.06% which indicates how the ad copies continue to stay relevant and effective to the users.
  • As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed.
  • Main opportunity coming into December is to remove non-serving keywords that haven’t received any traffic for the past 6 months or more. From here we can focus the budget on higher-performing keywords with good conversion history and overall uplift the campaign’s performance.