Manager Analysis
In September, the SEO campaign successfully addressed several issues identified during the initial on-site review. Key highlights of the work completed include optimising page titles for optimal length and keyword alignment, enhancing meta descriptions on relevant landing pages to boost Click-Through-Rate, optimising H1 and H2 tags for ranking pages, implementing local business schema correctly, and re-submitting the XML sitemap for improved crawlability.
Additionally, a new content page focusing on ‘Aircon Cleaning’ was created, serving as the foundation for future SEO location pages catering to local search intents. This strategy aims to enhance trust and relevance, ensuring visibility within target areas.
Looking ahead to October, the SEO campaign will shift focus towards off-page optimisation, particularly leveraging social media platforms to build a diverse and natural link profile. This approach aims to enhance the site’s online reputation, expand its digital footprint, foster organic engagement, and improve overall online presence.
In September, the Google Ads campaign delivered promising results in its first full month. The campaign achieved 3 conversions, generated 164 clicks, and boasted a strong 7.52% Click-Through-Rate (CTR) with a 1.83% Conversion Rate. The Average Cost Per Click (CPC) stood at $3.66.
To enhance conversion rate optimisation, negative keywords were strategically added, particularly targeting search terms related to DIY AC cleaning. In the coming month of October, the campaign will focus on strengthening ad quality by introducing additional ad assets and refining ad copy as needed. The continuous addition of negative keywords will further optimise the ad targeting and maximise the campaign’s efficiency.
SEO Analysis
- In September, the SEO campaign resolved a few issues discovered during the initial on-site review. Some of the highlights of the work done are mentioned below.
- Page titles have been optimised for optimal length and to reflect the keyword strategy.
- Meta descriptions for all relevant landing pages have been optimised for Click-Through-Rate.
- H1 and H2 tags have been keyword optimised for all ranking pages.
- Local business schema has now been implemented correctly.
- The XML sitemap has been re-submitted
- Additionally, the SEO campaign focused on creating a new content page about ‘Aircon Cleaning’. This page will form the basis for the SEO location pages which will help build trust and relevance as they directly cater to local search intents, ensuring that the site is visible to users within the target areas.
- Throughout October, the SEO campaign will start with off-page optimisation, particularly leveraging social foundations. This approach harnesses the power of social media platforms and other reputable social-based websites to create a diverse and natural link profile. By integrating these social links, the site’s online reputation can be enhanced and its digital footprint expanded. Ultimately, this will foster organic engagement and improve overall online presence.
Google Ads Analysis
- 3 Conversions
- 164 Clicks
- 7.52% CTR
- 1.83% Conversion Rate
- $3.66 Avg. CPC
- September marks the first full month of the Google Ads campaign.
- As part of our conversion rate optimisation strategy, we added negative keywords, especially search terms looking for DIY ac cleaning.
- With that being said, the plan for October is to add other ad assets to increase the ad strength/quality and improve the ad copy when necessary. We will also continue to add negative keywords.
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