Manager Analysis

In November, the website demonstrated robust SEO performance with 73 keywords securing top 3 positions and 21 keywords ranking between 4th and 10th on the first page of search results. Notably, targeted keywords like ‘aircon cleaning Boondall’ and ‘aircon cleaning Fitzgibbon’ claimed the 1st position, while ‘split system cleaning Aspley’ and ‘air con cleaner Aspley’ secured the 2nd position. The on-page optimisation efforts concentrated on ‘aircon cleaning Brisbane,’ laying the groundwork for future improvements. The strategy for December shifts towards off-page optimisation, emphasising local citations to enhance the site’s visibility, credibility, and Google presence through authoritative backlinks.

November witnessed a noteworthy upswing in conversion metrics, registering 9 conversions, compared to the previous 6. This positive trend resulted in a reduced Cost Per Conversion of $65.02 and an increased Conversion Rate of 4.23%. With 136 clicks and a $4.30 Avg. CPC, the campaign maintained a robust 7.06% CTR. Strategic adjustments, including testing new bidding strategies like Maximise Conversions, contributed to the overall improvement. Looking ahead to December, the focus will be on eliminating non-performing keywords to streamline the budget, emphasising high-converting keywords to amplify the campaign’s overall performance. Regular monitoring and necessary bidding adjustments will remain integral to sustaining the positive momentum.

SEO Analysis

• 73 keywords ranking in top 3 (first page) of results
• 21 keywords ranking in top 4-10 (first page) results
• Keyword ‘aircon cleaning Boondall’ ranking in 1st position (first page)
• Keyword ‘aircon cleaning Fitzgibbon’ ranking in 1st position (first page)
• Keyword ‘split system cleaning Aspley’ ranking in 2nd position (first page)
• Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
• Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
• Keyword ‘air conditioner cleaning Grange’ ranking in 2nd position (first page)
• Keyword ‘air conditioner cleaning Aspley’ ranking in 4th position (first page)
• In November, on-page optimisation focused on the keyword ‘aircon cleaning Brisbane’. Its ranking can be expected to improve in the upcoming weeks.
• Through December, the SEO campaign will prioritise off-page optimisation to gain local citations that will improve the site’s visibility, credibility, and Google presence by providing reputable backlinks to the site.

Google Ads Analysis

• 9 Conversions
• $65.02 Cost Per Conversion
• 4.23% Conversion Rate
• 136 Clicks
• $4.30 Avg. CPC
• $7.06%. CTR
• In November, there has been an uplift of Conversion metrics across the board. Conversions went up from 6 to 9. Consequently, this resulted in a lower Cost/Conversion of $65.02 and a higher Conversion Rate of 4.23% Looking into the other metrics, CTR is still high at 7.06% which indicates how the ad copies continue to stay relevant and effective to the users.
• As part of our regular optimisation strategy, we tested out new keyword bidding strategies from Manual CPC to Maximise Conversions, which uses Google’s AI to set bids to help get the most conversions for the campaign within the set daily budget. As seen in the conversion metrics improvement above, we will continue to monitor this and make the necessary bidding adjustments as needed.
• Main opportunity coming into December is to remove non-serving keywords that haven’t received any traffic for the past 6 months or more. From here we can focus the budget on higher-performing keywords with good conversion history and overall uplift the campaign’s performance.

Manager Analysis

In October, the SEO campaign achieved remarkable results. The efforts focused on off-page optimisation, leveraging social foundations and strategies to enhance the website’s visibility, reputation, and online presence. This initiative successfully fostered brand recognition across crucial social platforms.

The campaign resulted in an impressive 22 keywords ranking within the top 3 (first page) of search results. Notably, keywords like ‘aircon cleaning Boondall,’ ‘split system cleaning Aspley,’ ‘air con cleaner Aspley,’ and others secured the coveted 1st and 2nd positions on the first page. This substantial improvement in rankings signifies a significant step towards greater online visibility and user engagement.

To further strengthen the website’s authority, relevance, and trustworthiness, location-targeted SEO pages centered around ‘aircon cleaning’ were introduced. These additional content pieces will bolster the site’s presence on Google search results and drive increased customer interactions.

As the campaign moves into November, the focus will shift to on-page optimisation, with an emphasis on the competitive keyword ‘aircon cleaning Brisbane,’ aiming to secure a prominent position on the first page of Google’s search results.

In October, the Google Ads campaign delivered impressive results. The month witnessed a doubling of conversions, rising from 3 in September to a total of 6. The campaign achieved 142 clicks, maintaining a strong Click-Through Rate (CTR) of 7.41% and a Conversion Rate of 4.23%. The Average Cost Per Click (CPC) remained cost-effective at $4.22.

To enhance the campaign’s performance, a strategic focus on conversion rate optimisation was implemented. This involved the addition of negative keywords, particularly targeting search terms related to DIY AC cleaning. This strategy aimed to ensure that the ads were displayed to the most relevant and valuable audience.

Looking ahead, the plan for October involves further increasing conversions by exploring additional automated bidding strategies, with a strong focus on achieving more conversions. The addition of negative keywords will continue to refine the ad delivery, ensuring that the campaign maintains its efficiency and effectiveness.

SEO Analysis

• 22 keywords ranking in top 3 (first page) results
• Keyword ‘aircon cleaning Boondall’ ranking in 1st position (first page)
• Keyword ‘split system cleaning Aspley’ ranking in 1st position (first page)
• Keyword ‘air con cleaner Aspley’ ranking in 2nd position (first page)
• Keyword ‘air con cleaner Cashmere’ ranking in 2nd position (first page)
• Keyword ‘air conditioner cleaning Gaythorne’ ranking in 2nd position (first page)
• Keyword ‘air conditioner cleaning Grange’ ranking in 2nd position (first page)
• Keyword ‘air conditioner cleaning Aspley’ ranking in 3rd position (first page)
• In October, the SEO campaign focused on off-page optimisation using social foundations and strategies to improve the site’s visibility, reputation and online presence by fostering brand recognition across the important social platforms.
• Additionally, location-targeted SEO pages about ‘aircon cleaning’ were added to the website. The goal was to add more content to boost the site’s authority, relevance, and trustworthiness. These pages will help improve presence on Google search results and increase customer actions on the site.
• Through November,the SEO on-page optimisation will focus on the keyword ‘aircon cleaning Brisbane’ as it has a high level of competition, significant monthly searches, and has yet to gain a strong footing in the rankings. The goal is to bring it onto the first page of Google search results.

Google Ads Analysis

• 6 Conversions
• 142 Clicks
• 7.41% CTR
• 4.23% Conversion Rate
• $4.22 Avg. CPC
• October saw significant wins in the Google Ads campaign. The conversions doubled from 3 in September to 6 in October.
• As part of our conversion rate optimisation strategy, we added negative keywords, especially search terms looking for DIY ac cleaning.
• With that being said, the plan for October is to ramp up the conversions further by exploring other automated bidding strategies focused on conversions. We will also continue to add negative keywords to improve ad delivery.