Manager Analysis
In July, the SEO campaign showed remarkable progress with 97 keywords achieving top 3 rankings on the first page of search results, while an additional 12 keywords secured positions within the top 4-10 range. Notably, the keywords ‘roof cleaning Northern Rivers,’ ‘deck sanding Byron Bay,’ and ‘pressure cleaning Ballina’ secured the coveted 1st position on the first page. Furthermore, ‘roof painting Ballina’ achieved a respectable 4th position, and ‘roof restoration Lismore’ made it to the 10th position on the first page.
The success in July was attributed to a strategic off-page optimisation approach, primarily revolving around the creation and dissemination of press releases. This approach significantly improved brand visibility and recognition, enhanced website traffic, and bolstered domain authority. Looking forward to August, the SEO campaign will focus on on-page optimisation techniques, with particular emphasis on the keyword ‘roof cleaning Eltham.’ This keyword has demonstrated a medium to high level of competition and enjoys substantial monthly search volume. The primary objective for August is to gain a competitive edge and elevate its rank closer to the #1 position in Google search results. With consistent efforts, the campaign aims to build on the momentum achieved in July and further enhance organic search performance.
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