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Full Circle Refinishing – March 2021 Monthly Report

by | Apr 9, 2021 | Full Circle Refinishing | 0 comments

Manager

March has been a slow and challenging month for the campaign, with even more dips in site data compared to last month. There has been another decrease in overall website traffic this March worth 18.3%. The downward trend of site visits throughout the latter part of the month indicates a need to strengthen the campaign further. It has been noted the consistent decline in the number of organic site visits as well, from 101 organic users last January to 87 last month and, finally, 75 organic visits this month. This dip extends to the SEO keyword rankings, with a drop in the number of keywords both in the top 3 and top 4 to 10 positions of Google search results, showing the need for a more aggressive strategy in the coming month. Furthermore, the below focus keywords have also been subject to the stunted development of the campaign last month. To address these concerns, we will be moving past the on-page optimisations to a more assertive SEO campaign strategy. This coming month of April, we will be publishing SEO optimised content for new target keywords in order to boost the rankings for new keywords in the campaign and drive an increase in the overall website traffic.

SEO Analysis

  • 30 keywords ranking in top 3 (first page) results
  • 21 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof restoration ballina’ ranking in 6th position (first page)
  • Keyword ‘roof restoration lismore’ ranking in 8th position (first page)
  • Keyword ‘roof restoration byron bay’ ranking in 5th position (first page)
  • Keyword ‘roof painting ballina’ ranking in 4th position (first page)
  • Through March, new pages were drafted with SEO optimised content for the new target keywords ‘deck sanding, ‘deck restoration’ and ‘deck oiling’. Once these pages have been approved and published, we will begin pushing the rankings for those new respective keywords up the organic rankings.