Manager
The month of May has been challenging for some aspects of the SEO campaign and shows areas of improvement for the coming month. To start off, there has been a 24.1% decrease in overall site traffic for the month, a large number of which were trimmed down from the organic (SEO) channel. Nevertheless, it remains to be the top-performing channel for the website. In terms of keyword rankings, the number of keywords ranking in the top 3 and top 4 to 10 positions are still quite positive. However, we aim to pursue more growth in this area for the coming month of June. The below listed targeted keywords have all performed strongly, with all of them positioned on the first page of Google. There have been minimal dips for some of these targeted keywords, however we are pleased to see the keyword ‘roof restoration ballina’ move up to the 5th position from last month’s 9th position, still on the first page of results. All in all, it has been an eventful month for the campaign so we will continue with our on-page strategy for the coming month of June.
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