Full Circle Refinishing – May 2021 Monthly Report
Manager
The month of May has been challenging for some aspects of the SEO campaign and shows areas of improvement for the coming month. To start off, there has been a 24.1% decrease in overall site traffic for the month, a large number of which were trimmed down from the organic (SEO) channel. Nevertheless, it remains to be the top-performing channel for the website. In terms of keyword rankings, the number of keywords ranking in the top 3 and top 4 to 10 positions are still quite positive. However, we aim to pursue more growth in this area for the coming month of June. The below listed targeted keywords have all performed strongly, with all of them positioned on the first page of Google. There have been minimal dips for some of these targeted keywords, however we are pleased to see the keyword ‘roof restoration ballina’ move up to the 5th position from last month’s 9th position, still on the first page of results. All in all, it has been an eventful month for the campaign so we will continue with our on-page strategy for the coming month of June.
SEO Analysis
Full Circle Refinishing – October 2021 Monthly Report
Manager
The results produced in the SEO campaign this October shows great potential for the coming months. There has been an increase in the number of site visits which is exciting to see! At the same time there is an increase in the number of keywords ranking in the top 3 positions of Google search results. However, we take note of the slight dip in the average SEO ranking due to some keywords dropping down from the top 4 to 10 positions to higher pages. We are optimistic that we can push these rankings higher on the first page of Google again, and take back the top 1 position for keyword ‘roof painting ballina’. For the coming month of November, we will also aim our attention to ‘Northern Rivers’ keywords with an on-page strategy.