Manager Analysis

In September, the SEO campaign for the client witnessed significant progress. The analysis indicates that 96 keywords managed to secure top 3 positions in search engine results, with an additional 14 keywords ranking within the top 4-10 positions on the first page. Notably, key phrases such as ‘roof cleaning Northern Rivers,’ ‘deck sanding Byron Bay,’ and ‘pressure cleaning Ballina’ secured the coveted 1st position on the first page, further enhancing the website’s visibility and traffic.

Furthermore, ‘roof painting Ballina’ achieved a respectable 4th position, while ‘roof restoration Lismore’ secured the 10th position on the first page. These improvements reflect the effectiveness of the off-page optimisation efforts carried out in September. The SEO strategy focused on Google entity stacking, which leveraged various Google platforms and services to create authoritative backlinks, enhancing the website’s trustworthiness and search rankings.

Moving into October, the campaign’s focus will shift towards on-page optimisation. The plan is to enrich the deck services pages with relevant content, aiming to strengthen the website’s competitive edge for keywords related to deck restoration. This strategy aims to further boost keyword rankings in Google search results and enhance user engagement on those specific pages. Overall, the SEO campaign is on a positive trajectory, with a clear plan for ongoing improvements.

SEO Analysis

• 96 keywords ranking in top 3 (first page) results
• 14 keywords ranking in top 4-10 (first page) results
• Keyword ‘roof cleaning Northern Rivers’ ranking in 1st position (first page)
• Keyword ‘deck sanding Byron Bay’ ranking in 1st position (first page)
• Keyword ‘pressure cleaning Ballina’ ranking in 1st position (first page)
• Keyword ‘roof painting Ballina’ ranking in 4th position (first page)
• Keyword ‘roof restoration Lismore’ ranking in 10th position (first page)
• In September, the SEO campaign focused on off-page optimisation through Google entity stacking. By interlinking with and harnessing the authority inherent in diverse Google platforms and services, reputable backlinks were created, designed to boost search rankings and amplify the website’s visibility and trustworthiness.
• Through October, the SEO on-page optimisation will focus on adding relevant content to the deck services pages. The goal is to gain a better competitive edge for keywords related to deck restoration, boost their rankings in Google search results, and improve customer actions on those pages.

Manager Analysis

In August, the SEO campaign achieved significant progress. A total of 95 keywords successfully secured top 3 rankings on search engine result pages, reinforcing the website’s dominance in the market. Additionally, 15 keywords positioned themselves in the top 4-10 results, further enhancing the site’s visibility. Notable achievements include keywords such as ‘roof cleaning Northern Rivers’, ‘deck sanding Byron Bay,’ and ‘pressure cleaning Ballina,’ all securing the coveted 1st position on the first page. ‘Roof painting Ballina’ and ‘roof restoration Lismore’ also performed well, ranking 4th and 10th, respectively.

During August, the SEO strategy was tailored to prioritise on-page optimisation for the keyword ‘roof cleaning Eltham,’ with expectations of continued improvement in its ranking in the coming weeks. However, it’s important to note that August witnessed a significant Google core algorithm update, which has the potential to impact search rankings and organic traffic. The team will closely monitor site metrics and promptly adjust the strategy to align with the update’s implications.

Looking ahead to September, the focus of the SEO campaign will shift towards off-page optimisation, utilising Google entity stacking to harness the authority of various Google platforms and services. This strategy aims to establish a network of high-quality backlinks, bolstering search engine rankings and bolstering website credibility and visibility.

SEO Analysis