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Full Throttle Concrete Constructions – April 2021 Monthly Report

by | May 10, 2021 | Full Throttle Concrete Constructions | 0 comments

Manager

April sees a mixed bag in terms of site performance, although the results are mostly favourable! The site did experience a 34.7% dip in user visits, however we have actually tracked an increase in users arriving through organic (SEO) searches this month than in the previous month, which is promising. The average session duration also increased by a fantastic 62.3%, which means the people visiting the site find its content relevant. For SEO performance, since refocusing our strategy and turning to a more aggressive off-page approach, the site saw a small but welcome 2.4% increase in its average rank. The Byron Bay and Tweed Heads target keywords are maintaining their 11th position rankings, and with our change in strategy we’re optimistic to see these make their movement to the top 10 positions, putting them on the first page of results. This will remain as our focus over the coming weeks for the campaign.

SEO Analysis

  • 14 keywords ranking in top 3 (first page) results
  • 28 keywords ranking in top 4-10 (first page) results
  • Keyword ‘concreters tweed heads’ ranking in 11th position (second page)
  • Keyword ‘concreters byron bay’ ranking in 10th position (first page)
  • Keyword ‘concreters murwillumbah’ ranking in 6th position (first page)
  • For April, we upped our off-page strategy to take on a slightly more aggressive approach towards securing a first page ranking for the Byron Bay and Tweed Heads keywords. We’re excited to see the results from this as we plan to have this link secured in the coming week.
  • With that said, off-page strategy will continue over the coming weeks to ensure we are maintaining the first page positions on Google once they have been established.