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Full Throttle Concrete Constructions – August 2021 Monthly Report

by | Sep 6, 2021 | Full Throttle Concrete Constructions | 0 comments

Manager

The campaign saw some mixed results in August, although there were several positives. User visits dropped marginally by 3.1%, but while the overall trend fluctuated, the month ended on a high note. Over half of users again arrived through organic (SEO) channels, although slightly less than last month. Average session duration did increase by a fantastic 114.2%, which means our content is relevant to user searches. The site also saw an excellent 6.4% increase in its average SEO ranking, although we did see some keywords drop from the top 3 spots. Still, almost half our target keywords are in the first page of search results, and we have one more keyword holding the #1 position. August saw us create SEO optimised content for the ‘concreters Byron Bay’ target keyword, which we shared on GMB to gain more traction. We also completed optimisations for Tweed Heads and Byron Bay keywords, which we hope will move up the rankings. September will see us continue our optimisations on those keywords to boost their rankings towards the #1 position.

SEO Analysis

  • 9 keywords ranking in top 3 (first page) results
  • 22 keywords ranking in top 4-10 (first page) results
  • Keyword ‘concreters tweed heads’ ranking in 10th position (first page)
  • Keyword ‘concreters byron bay’ ranking in 11th position (second page)
  • Keyword ‘concreters murwillumbah’ ranking in 6th position (first page)
  • In August, we were able to write SEO optimized content for the keyword ‘concreters Byron Bay’ and shared it on GMB listing to gain more service and location relevance with Google. The post can be viewed here: https://bit.ly/3kBJ6XY.
  • Also in August, we completed on-page optimisation for keywords ‘concreters tweed heads’ and ‘concreters byron bay’ and we expect movements in the organic search rankings for those keywords in the next few weeks
  • Through September, off-page and on-page strategies will continue for keywords ‘concreters tweed heads’ and ‘concreters byron bay’ to boost their first page positions in Google search results.