Full Throttle Concrete Constructions – August 2021 Monthly Report
Manager
The campaign saw some mixed results in August, although there were several positives. User visits dropped marginally by 3.1%, but while the overall trend fluctuated, the month ended on a high note. Over half of users again arrived through organic (SEO) channels, although slightly less than last month. Average session duration did increase by a fantastic 114.2%, which means our content is relevant to user searches. The site also saw an excellent 6.4% increase in its average SEO ranking, although we did see some keywords drop from the top 3 spots. Still, almost half our target keywords are in the first page of search results, and we have one more keyword holding the #1 position. August saw us create SEO optimised content for the ‘concreters Byron Bay’ target keyword, which we shared on GMB to gain more traction. We also completed optimisations for Tweed Heads and Byron Bay keywords, which we hope will move up the rankings. September will see us continue our optimisations on those keywords to boost their rankings towards the #1 position.
SEO Analysis
Full Throttle Concrete Constructions – July 2021 Monthly Report
Manager
There have again been highs and lows for the campaign this month. User visits measure the same as in June, and the overall trend is again up-and-down. Still, July saw several peaks in activity, which is promising! Average session duration again went up, which is pleasing to see. We have slightly fewer visitors arriving through organic (SEO) channels as compared to last month, but almost all of them were new, and we hope to see an increase in the next months. In terms of SEO, however, we saw a welcome recovery in the site’s average rank, which rose by 3.0%. We’ve also sustained our keywords in the top 3 spots, with two holding the #1 position in search results. In July, we wrote some optimised content for the Tweed Heads and Murwillumbah target keywords to gain more relevance on Google. This August, we will continue our on-page and off-page optimisations to continue improving keyword rankings across the board. More specifically, we’d like to see the keywords ‘concreters tweed heads’ and ‘concreters byron bay’ make their way closer to the top 3 results on the first page.