Garden City Roofing – November Monthly Report
Manager
November has been a fantastic month of results. We have been able to achieve an increase in the total number of conversions and also the click through rate which has been very positive to see. With the optimisations we plan to continue with through December we are confident we should be able to maintain these results over the Christmas period and even see some improvements in the total number of conversions tracked.
Google Ads Analysis
The month of November saw wonderful performance for the Google Ads campaign! We have seen an increase in the CTR (34.7%), Conversions (300%) and Conversion rate (453.5%) which has been great. We have also been able to achieve a lower cost per conversion, with this now sitting at $80.03. We are also confident that we can see this number decrease even further in December. With the data we have generated this month, we will be able to optimise the campaign even further and also be able to add highly relevant search terms to improve our CTR and possibly see an increase in conversions. The plan for December is to change the non prforming ads and keywords, and we would also take a look at doing manual bids to maximise the current budget that the campaign has.
Garden City Roofing – October Monthly Report
Manager
The month of October has produced some positive numbers overall. We have seen a massive increase in the overall website traffic which has been great! The Google Ads campaign itself has seen a slower month of results due to the increase in CPC from the recent Google update. We will be working to rebuild and optimise the campaign to ensure this does not hold our results back in the month of November. With 2 conversions achieved this month, our goal will be to improve upon this in the coming month.
Google Ads Analysis
The Google Ads campaign for the month of October has been slower than usual, but positive overall. We managed to achieve 65 Clicks, 5.0% CTR and 1.3k Impressions throughout the month which is great. Our average CPC hindered our campaign in performing better as we are reaching the daily limit spend which in turn has resulted in missing clicks and potential customers. Our plan for November is to rebuild the campaign to achieve a better CPC and also change the structure of our campaign. This approach should help us to see more traffic and clicks which can lead to an increase in conversions.