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Gardengigs – April 2021 Monthly Report

by | May 10, 2021 | Gardengigs | 0 comments

Manager

We are pleased to report a more positive set of results for the SEO campaign this month of April. For a start, it has been amazing to finally see a turn-around in the downward trajectory of site traffic as we record a 12.8% increase in overall website traffic for the month! The trend in these site visits were also quite stable with minimal fluctuations, a solid performance from the campaign. It is also fantastic to see the organic (SEO) channel continue to be the top-performing channel as it brings in the majority of site visits (171 organic users for the month). Another win for the campaign this April is seeing more keywords move up to the top 3 positions of Google search results from 28 last month to 36 keywords this month. Perhaps the only set-back for the month is with the target keyword ‘landscaping canberra’ moving down to the second page of Google from last month’s 10th position on the first page of search results. We will continue to focus on the Canberra keywords for the coming month of May and address the recent dip from the first page ranking in order to also see a boost in the overall website traffic in turn.

SEO Analysis

  • 36 keywords ranking in top 3 (first page) results
  • 35 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 12th position (second page)
  • Keyword ‘landscape design canberra’ ranking in 5th position (first page)
  • Keyword ‘garden design canberra’ ranking in 1st position (first page)
  • Through April our focus continued on the on-page improvements for the Canberra keywords with the new blog post going live at the beginning of this month.
  • For the month of May, we plan to expand our off-page strategy to maintain and if not further push the rankings for the keyword ‘landscaping canberra’ to the first page of results where we expect to then see a significant increase in the overall website traffic.