Manager Analysis
For the month of January, user traffic was on an upward trend, going up by 97.1%. The best results in terms of site traffic came on 12 January, when 33 users visited the website. In terms of SEO we saw the keyword ‘Gardening services Macarthur’ rank in the 1st position with 25 other keywords ranking in the top 3 on the first page. Of the 473 total website users, 302 of them arrived through organic (SEO) channels and almost all of them were new. During the month of January, the focus of the SEO campaign was to implement off-page optimization tactics, such as constructing more organic links, to enhance the social profile pages and increase the site’s relevancy. However, February will see us focus on the keyword ‘landscaping Turner’ as it ranks highly in monthly searches.
SEO Analysis
25 keywords ranking in top 3 (first page) results
33 keywords ranking in top 4-10 (first page) results
Keyword ‘gardening services Macarthur’ is ranking in 1st position (first page)
Keyword ‘garden design Canberra’ ranking in 3rd position (first page)
Keyword ‘landscaping Canberra’ ranking in 3rd position (first page)
Keyword ‘landscape design Canberra’ ranking in 4th position (first page)
In January, the SEO campaign focused on off-page optimisation strategies by building more natural links to benefit social profile pages and improve site relevance.
For the month of February, the SEO on-page optimisation will focus on the keyword ‘landscaping Turner’ as it has a high level of competition, significant monthly searches, and yet to gain a solid footing in the rankings. The goal is to bring it closer to the first page of Google search results.
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