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Gardengigs – June 2022 Monthly Report

by | Jul 7, 2022 | Gardengigs | 0 comments

Manager

There were plenty of positives for the campaign in June, with limited setbacks. Site traffic does continue to dip, but the overall trend was again fairly high. We saw a notable spike near the end of the month, with 14 users arriving on the website on the 26th – all of them new. The average session duration also increased to well over a minute, which is pleasing to see! Of our 219 total users, 78.5% of them arrived through organic (SEO) channels. We also saw a favourable 4.9% rise in the site’s average SEO rank, although we did lose some keywords from the top 3 spots. In June, we completed optimisations on the ‘landscaping fadden’ target keyword in order to improve its organic search rank. July will see us switch focus to off-page strategies to improve keyword rankings.

SEO Analysis

  • 12 keywords ranking in top 3 (first page) results
  • 34 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping Canberra’ ranking in 3rd position (first page)
  • Keyword ‘landscape design Canberra’ ranking in 4th position (first page)
  • Keyword ‘garden design Canberra’ ranking in 2nd position (first page)
  • Keyword ‘garden maintenance Canberra’ is ranking in 24th position (third page) after optimisation work in May.
  • In June, we completed on-page optimisation with a focus on keyword ‘landscaping Fadden’ and we expect movement in its ranking in the coming weeks.
  • For the month of July, we will focus on off-page optimisation strategies to improve rankings in organic search results.