Manager
The month of March has produced a variety of results with both wins and losses for the SEO campaign. To start off, there has been another decrease in overall website traffic but with only a 6.5% decline, still a slight improvement from the significant 19.3% decrease is site traffic last month. Unfortunately, the trend in site visits this March has been much less stable which likely contributed to the dip in site visitors. On the other hand, the number of organic users has only gone down by a minimal amount from 153 last month to 150 users coming in from the organic (SEO) channel this month, meaning the majority of the website dip is unrelated to the SEO channel. With that said, due to the decrease in the number of keywords both in the top 3 and top 4-10 positions, the previous ranking on Google wasn’t held steady this month. Nevertheless, we were able to track a win for the campaign this March as all of the below focus keywords were able to secure their positions on the first page of Google. This can be attributed to the new content strategy that assisted in gaining more relevance on Google. For the coming month of April, we aim to maintain these successes using an off-page strategy as well as boost the overall rankings to in turn see the website traffic bounce back up.
Recent Comments