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Gardengigs – November 2021 Monthly Report

by | Dec 7, 2021 | Gardengigs | 0 comments

Manager

The last month saw some mixed results from the SEO campaign, although we did note several positives. November did not continue the rise in user visits, instead declining by 46.3%. Still, average session duration increased by 59.8%! Alongside the majority of visitors arriving through organic (SEO) channels, this shows our content is relevant to user searches. Less favourably, we did see a 3.0% dip in the site’s average rank, but we have more keywords now on the first page of Google’s search results. In particular, we now have 20 keywords in the top 3 positions, with 14 of those holding the #1 rank. November saw us focus our optimisations on the ‘landscaping canberra’ target keyword, which now ranks a very pleasing 2nd in search results. December will see us focus on the ‘gardening services canberra’ target keyword since it has a high monthly search volume.

SEO Analysis

  • 20 keywords ranking in top 3 (first page) results
  • 43 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 4th position (first page), up two notches from 6th position (first page) in the previous month.
  • Keyword ‘landscape design canberra’ ranking in 6th position (first page)
  • Keyword ‘garden design canberra’ ranking in 2nd position (first page)
  • For the month of November, we focused our on-page strategies on the keyword ‘landscaping canberra’ which saw improvement in its ranking as mentioned above.
  • Through December, we plan to focus our strategies on the keyword ‘gardening services canberra’ as it has a significant number of average monthly searches and to boost its ranking in Google results.