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Gardengigs – May 2021 Monthly Report

Jun 9, 2021

Manager

The month of May has produced a slower set of results in contrast to the previous month. There has been a sudden 10.4% decrease in overall website traffic despite the turn-around from April. This decline is characterised by a heavily-fluctuating trend in site visits throughout the month. Stabilising this trend can bring in more traffic for the coming month and urging a stronger SEO performance is key in achieving this. The drop in users coming in from the organic (SEO) channel from 171 to 155 organic users further illustrates this demand. Through June, we will be working via both on and off-page strategies to push for a further boost on the more competitive city level Canberra keywords. By asserting this strategy, we expect to see a slight ranking improvement and in turn, more consistency in website traffic through the month.

SEO Analysis

  • 25 keywords ranking in top 3 (first page) results
  • 33 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 11th position (fourth page)
  • Keyword ‘landscape design canberra’ ranking in 6th position (third page)
  • Keyword ‘garden design canberra’ ranking in 3rd position (first page)
  • In May, an off-page editorial spot has been secured which can be viewed here: https://hvtimes.com/why-can-landscaping-be-so-important-for-your-residence/
  • For the month of June, we plan to further expand our on-page strategy to see an improvement for the keyword ‘gardening services canberra’ from its current 20th position ranking.

    • Gardengigs – October 2021 Monthly Report

    May 11, 2021

    Manager

    It has been yet another successful month for the SEO campaign as we continue to see strong growth from different areas of the campaign. To start, there has been a strong 29.2% increase in overall website traffic, majority of which was brought in by the organic (SEO) channel. We are thrilled to see the upward trend in organic users the past few months, from 224 in August, 320 in September, to 424 organic users this October! We are also pleased to find an influx of new keywords that secured their rankings on the first page of Google search results, effectively boosting the average SEO ranking. The targeted keywords have also been performing amazingly as they continue to secure strong positions on the first page of Google. Another win is seeing keyword ‘garden design canberra’ climb up again to the top #2 position from the 4th position last month. We aim to focus on keyword ‘landscaping Canberra’ this coming month of November to boost its ranking in organic search.

    SEO Analysis

  • 24 keywords ranking in top 3 (first page) results
  • 39 keywords ranking in top 4-10 (first page) results
  • Keyword ‘landscaping canberra’ ranking in 6th position (first page)
  • Keyword ‘landscape design canberra’ ranking in 7th position (first page)
  • Keyword ‘garden design canberra’ ranking in 2nd position (first page)
  • For the month of October, we focused our on-page strategies on the keyword ‘garden maintenance canberra’ and we expect movement in its ranking in the coming weeks.
  • Through November, we plan to focus our strategies on the keyword ‘landscaping Canberra’ as it has a significant number of average monthly searches and to boost its ranking in Google results.